Journal.
My journal is a behind-the-scenes insight into my life as an independent agent and solo businesswoman. I share personal stories mixed with practical advice so you can learn the lessons that took me 20 + years to get clued up on.
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LATEST POST —
The Best Referral Partners For Real Estate Agents
These are my top referral partners for my real estate business.
Settlement Gifts My Clients Have Raved About
As a boutique agent with a premium service offering, I’m always mindful I’m gifting my clients something special. This post reveals my top 10 settlement gift ideas that have always delighted clients and left a memorable impression.
How To Build A Network Abroad
Many of my biggest deals and high-ticket clients have come as a result of tapping into overseas markets, especially the expats. This article explains the importance of these relationships and how I go about building and nurturing my international client base so I get more referrals and repeat business from abroad.
How My Business Structure Is Setup
I’m talking trusts, bucket companies and all that fancy stuff your accountant needs to be putting you in the loop on. How you set-up your business structure matters - especially when it comes to tax. This post reveals how my entity structure is setup for brand WENDYRUSSELL.
Breakdown Of My First Month In Business As An Independent Buyer’s Agent
In this post I share a breakdown of what I did in Month One of my buyer's agency business.
How To Transition From Selling Agent To Buyer’s Agent
This is the story of how I went from Seller's Agent to Buyer's Agent and why it takes around 3 months to transition your mindset from "seller" to "advocate".
How I Prepare For A Media Interview
Media features position you as the industry expert so if you ever have the opportunity to be featured, you say Yes. Here's how I prepare so I get the most traction out of the interview.
Managing Your Energy As An Introvert
When we work in a fast-paced people industry like real estate, managing our energy so we’re always showing up as the best version of ourselves can be tricky, especially if you’re introverted. This is how I approach it.
This Is Why You’re Not Further Ahead
Having an intuitively formulated Why Statement has brought me so much clarity in recent times. I highly recommend you find the time to deep dive into what is truly driving you and form your own Why Statement. Here’s how I crafted mine.
Is Your Fashion Sense Turning Clients Off?
What we wear matters. Whether we like it or not, clients are judging us on how we present and making a split second often unconscious decision about whether they want to do business with us or not. Here’s how I play the style card to send the right impression.
Tell-Tale Signs You’re Burning Out
Whether we like it or not, burnout happens. When you’re driven to achieve, it’s inevitable stress will creep in at some point. The trick is learning to catch it before it becomes full blown burnout. This is why I created a Burnout Plan.
An Insight Into My Overseas Client Base
How I go about managing international relationships and ways you can break into a market abroad.
The Events That Led Me To Start My Buyer’s Agency Business
These are the events that played out in order to lead me to the opportunity that would ultimately change my life and career forever.
Real Estate and the GCI Obsession
For as long as I have worked in real estate, our industry’s obsession with GCI or gross commissions earned has irked me. Why is it that to be considered a success in real estate, one has to close the most deals at the highest values? It’s time we recognise ethics and client satisfaction just as much as we validate earnings.
When You Stop Concentrating On The Competition, This Happens
They say real estate is one of the most competitive industries in the world of business. I’ll admit, I’ve witnessed the bitchiness, the underhanded play, the backstabbing. But does it really have to be this way? It is only when we learn to focus on our own game that we can progress to new heights of self-satisfaction in our career journey.
The Greatest Real Estate Career Myth Uncovered
Are you afraid of losing momentum if you take time off? We all know prioritising our health is essential but for me, the thought of putting my career in second place was a non-option - until I was forced to. This is a story about the impact of taking a whole two months off real estate.
The Rise And Fall Of The Boys’ Club
As a 5 ft woman of asian descent, I accepted I was always going to have a target placed on my head for mistreatment, bullying and condescending behaviour in the workplace, and so it came as no surprise when men in the industry “tried it on” as I like to put it. Here’s how I learned to manage it.
Is It Ok If You’re In Business Just For The Money?
Do we do it for money or something else? Whenever the question of Why is raised, we have our rehearsed response and then we have our real reason. Or perhaps our Why is a combination of both? Admittedly, money is often the one that is left off the table for socially acceptable reasons but should we be shaming others if that really is their driving Why?
How I Got Over The Fear Of Starting A New Business
Going out on your own is scary. The self-doubt. The inner critic that silently whispers to you at 3am - “am I even good enough to do this?” And then there’s the money stuff. Will you live the rest of your life wondering what could have been if fear hadn’t got in the way? Because that is what all of this really boils down to. Getting comfortable with that 4-letter word that seems to hold so much power over us.
Why I Snubbed The Franchises And Became An Independent Agent
The decision to work under a franchise or go out one your own as an independent agent will heavily determine the course of your career as an agent. Before you make the life-changing choice, consider your options carefully. There are pros and cons on both sides of the fence and this post will explain how I came to make my decision (3 times).
It’s an agent’s worse nightmare. That deal you’ve been working on for weeks just went south and now you’re in a rant about why you need to quit the industry. This post explains how I’ve learned to keep my emotions in check so I can pivot quicker and get on with agent life.