Journal.

My journal is a behind-the-scenes insight into my life as an independent agent and solo businesswoman. I share personal stories mixed with practical advice so you can learn the lessons that took me 20 + years to get clued up on.

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LATEST POST —

BUSINESS, PERSONAL Wendy Russell BUSINESS, PERSONAL Wendy Russell

How My Business Structure Is Setup

I’m talking trusts, bucket companies and all that fancy stuff your accountant needs to be putting you in the loop on. How you set-up your business structure matters - especially when it comes to tax. This post reveals how my entity structure is setup for brand WENDYRUSSELL.

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CAREER, BUSINESS, MONEY Wendy Russell CAREER, BUSINESS, MONEY Wendy Russell

Real Estate and the GCI Obsession

For as long as I have worked in real estate, our industry’s obsession with GCI or gross commissions earned has irked me. Why is it that to be considered a success in real estate, one has to close the most deals at the highest values? It’s time we recognise ethics and client satisfaction just as much as we validate earnings.

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CAREER, BUSINESS Wendy Russell CAREER, BUSINESS Wendy Russell

The Rise And Fall Of The Boys’ Club

As a 5 ft woman of asian descent, I accepted I was always going to have a target placed on my head for mistreatment, bullying and condescending behaviour in the workplace, and so it came as no surprise when men in the industry “tried it on” as I like to put it. Here’s how I learned to manage it.

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CAREER, BUSINESS Wendy Russell CAREER, BUSINESS Wendy Russell

Is It Ok If You’re In Business Just For The Money?

Do we do it for money or something else? Whenever the question of Why is raised, we have our rehearsed response and then we have our real reason. Or perhaps our Why is a combination of both? Admittedly, money is often the one that is left off the table for socially acceptable reasons but should we be shaming others if that really is their driving Why?

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BUSINESS Wendy Russell BUSINESS Wendy Russell

How I Got Over The Fear Of Starting A New Business

Going out on your own is scary. The self-doubt. The inner critic that silently whispers to you at 3am - “am I even good enough to do this?” And then there’s the money stuff. Will you live the rest of your life wondering what could have been if fear hadn’t got in the way? Because that is what all of this really boils down to. Getting comfortable with that 4-letter word that seems to hold so much power over us.

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BUSINESS, CAREER, REAL ESTATE LIFE Wendy Russell BUSINESS, CAREER, REAL ESTATE LIFE Wendy Russell

Why I Snubbed The Franchises And Became An Independent Agent

The decision to work under a franchise or go out one your own as an independent agent will heavily determine the course of your career as an agent. Before you make the life-changing choice, consider your options carefully. There are pros and cons on both sides of the fence and this post will explain how I came to make my decision (3 times).

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