Let’s go behind the scenes into my life as an independent agent and solo businesswoman.

(The 2.0 version who no longer believes in hustle culture!)

This is where I’m sharing all the juice - insights, real estate goss, business advice, career tips, lifestyle hacks, and personal stories collected over two decades of life as a real estate professional.

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My Journal.

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REAL ESTATE LIFE, BUSINESS, CAREER Wendy Russell REAL ESTATE LIFE, BUSINESS, CAREER Wendy Russell

Asking (and getting) Share-Worthy Testimonials

Trust and credibility are BIG bikkies in real estate. Bottom line: If you can’t build trust, you won’t win business and your real estate career will be short-lived. So how do you prove your credibility in a way that people believe you, especially if you’re just starting out? The answer is testimonials. Here’s a breakdown of how I go about asking (and getting) a client review so I’m constantly building trust and authority in my space.

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BUSINESS, PERSONAL Wendy Russell BUSINESS, PERSONAL Wendy Russell

How My Business Structure Is Setup

I’m talking trusts, bucket companies and all that fancy stuff your accountant needs to be putting you in the loop on. How you set-up your business structure matters - especially when it comes to tax. This post reveals how my entity structure is setup for brand WENDYRUSSELL.

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CAREER, BUSINESS, REAL ESTATE LIFE Wendy Russell CAREER, BUSINESS, REAL ESTATE LIFE Wendy Russell

When You Stop Concentrating On The Competition, This Happens.

They say real estate is one of the most competitive industries in the world of business. I’ll admit, I’ve witnessed the bitchiness, the underhanded play, the backstabbing. But does it really have to be this way? It is only when we learn to focus on our own game that we can progress to new heights of self-satisfaction in our career journey.

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BUSINESS, MONEY, WEALTH Wendy Russell BUSINESS, MONEY, WEALTH Wendy Russell

Is It Ok If You’re In Business Just For The Money?

Do we do it for money or something else? Whenever the question of Why is raised, we have our rehearsed response and then we have our real reason. Or perhaps our Why is a combination of both? Admittedly, money is often the one that is left off the table for socially acceptable reasons but should we be shaming others if that really is their driving Why?

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