My Journal.

Let’s go behind the scenes into my life as an independent agent and solo businesswoman. (The 2.0 version who no longer believes in hustle culture!)

This is where I’m sharing all the juice - insights, business advice, career tips, lifestyle hacks and personal stories collected over two decades of life as a real estate professional and self-confessed introvert.

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FRESH OFF THE PRESS —

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How To Boost Your Income By Saying NO To Clients
How To Boost Your Income By Saying NO To Clients

TRENDING

TRENDING

Featured
How To Transition From Selling Agent To Buyer’s Agent
How To Transition From Selling Agent To Buyer’s Agent

This is the story of how I went from Seller's Agent to Buyer's Agent and why it takes around 3 months to transition your mindset from "seller" to "advocate".

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How I Prepare For A Media Interview
How I Prepare For A Media Interview

Media features position you as the industry expert so if you ever have the opportunity to be featured, you say Yes. Here's how I prepare so I get the most traction out of the interview.

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Why Every Agent Needs To Build Their Personal Brand
Why Every Agent Needs To Build Their Personal Brand

When creating a personal brand, most of us liken the process to simply the identity part - how things look. But the true power of brand extends well beyond getting the look, feel and colour palette right. These are the guidelines I follow when it comes to ensuring my Brand is my biggest asset.

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An Insight Into My Overseas Client Base
An Insight Into My Overseas Client Base

How I go about managing international relationships and ways you can break into a market abroad.

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Latest Posts —

CAREER, MONEY, REAL ESTATE LIFE Wendy Russell CAREER, MONEY, REAL ESTATE LIFE Wendy Russell

Why The Industry Is Obsessed With GCI And Why You Shouldn’t Be.

For as long as I have worked in real estate, our industry’s obsession with GCI or gross commissions earned has irked me. Why is it that to be considered a success in real estate, one has to close the most deals at the highest values? It’s time we recognise ethics and client satisfaction just as much as we validate earnings.

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BUSINESS, MONEY, WEALTH Wendy Russell BUSINESS, MONEY, WEALTH Wendy Russell

Is It Ok If You’re In Business Just For The Money?

Do we do it for money or something else? Whenever the question of Why is raised, we have our rehearsed response and then we have our real reason. Or perhaps our Why is a combination of both? Admittedly, money is often the one that is left off the table for socially acceptable reasons but should we be shaming others if that really is their driving Why?

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