Journal.

My journal is a behind-the-scenes insight into my life as an independent agent and solo businesswoman. I share personal stories mixed with practical advice so you can learn the lessons that took me 20 + years to get clued up on.

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CAREER, BUSINESS, MONEY Wendy Russell CAREER, BUSINESS, MONEY Wendy Russell

Real Estate and the GCI Obsession

For as long as I have worked in real estate, our industry’s obsession with GCI or gross commissions earned has irked me. Why is it that to be considered a success in real estate, one has to close the most deals at the highest values? It’s time we recognise ethics and client satisfaction just as much as we validate earnings.

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