Journal.

My journal is a behind-the-scenes insight into my life as an independent agent and solo businesswoman. I share personal stories mixed with practical advice so you can learn the lessons that took me 20 + years to get clued up on.

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REAL ESTATE LIFE Wendy Russell REAL ESTATE LIFE Wendy Russell

How I Mentally Prepare For An Auction

Getting ready to bid at auction isn’t just about having your paperwork in order and deciding on what you’re going to wear. There’s a whole other mental prep that should be taking place if you want to perform at your best. This post shares my pre-auction routine for getting in the zone to show up as my best professional self at auction.

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CAREER, REAL ESTATE LIFE Wendy Russell CAREER, REAL ESTATE LIFE Wendy Russell

How To Win Clients When You’re The Underdog

Starting out in real estate, business, or any career when you're fresh faced is challenging to say the least. Without runs on the board, how do you prove to a potential client that You are the best choice for them? This post explains how I played the Underdog card to my advantage when I was the new kid on the real estate block, and gives you 4 concepts to adopt to start attracting and winning business now.

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CAREER, REAL ESTATE LIFE Wendy Russell CAREER, REAL ESTATE LIFE Wendy Russell
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Why Every Agent Needs To Build Their Personal Brand

Everywhere you turn, professional women are stepping out as the face of their business via a carefully curated visual identity we have come to know as personal branding. When creating a personal brand, most of us liken the process to simply the identity part - how things look. But the true power of brand extends well beyond getting the look, feel and colour palette right. It is how these elements are communicated alongside values and ethos that will determine the success of the brand and the person behind it. The question is… is it all worth it?

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BUSINESS, CAREER, REAL ESTATE LIFE Wendy Russell BUSINESS, CAREER, REAL ESTATE LIFE Wendy Russell

Why I Snubbed The Franchises And Became An Independent Agent

The decision to work under a franchise or go out one your own as an independent agent will heavily determine the course of your career as an agent. Before you make the life-changing choice, consider your options carefully. There are pros and cons on both sides of the fence and this post will explain how I came to make my decision (3 times).

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BUSINESS, CAREER, REAL ESTATE LIFE Wendy Russell BUSINESS, CAREER, REAL ESTATE LIFE Wendy Russell

Why The Real Estate Industry Is Obsessed With GCI

For as long as business has been around, we have been benchmarking our view of success in direct correlation with how much we earn. The more we make, the more successful we are considered. Yes, there is truth in this, but as independent women we must create our own personal reference points for what success means to us. Because success can be anything you want it to be.

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