When creating a personal brand, most of us liken the process to simply the identity part - how things look. But the true power of brand extends well beyond getting the look, feel and colour palette right. These are the guidelines I follow when it comes to ensuring my Brand is my biggest asset.

What we wear matters. Whether we like it or not, clients are judging us on how we present and making a split second often unconscious decision about whether they want to do business with us or not. Here’s how I play the style card to send the right impression.