Let’s go behind the scenes into my life as an independent agent and solo businesswoman.

(The 2.0 version who no longer believes in hustle culture!)

This is where I’m sharing all the juice - insights, real estate goss, business advice, career tips, lifestyle hacks, and personal stories collected over two decades of life as a real estate professional.

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My Journal.

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CAREER, REAL ESTATE LIFE, PERSONAL BRANDING Wendy Russell CAREER, REAL ESTATE LIFE, PERSONAL BRANDING Wendy Russell

Is Your Social Media One Big Brag?

The social media sugar hit you get from a good brag-post can be intoxicating but are we doing unrepairable damage to our personal brand just to feel a fleeting moment of validation? This post explores ways we as agents can better position ourselves online to strike the right balance between brag and genuine humble success.

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CAREER, BUSINESS, REAL ESTATE LIFE Wendy Russell CAREER, BUSINESS, REAL ESTATE LIFE Wendy Russell

When You Stop Concentrating On The Competition, This Happens.

They say real estate is one of the most competitive industries in the world of business. I’ll admit, I’ve witnessed the bitchiness, the underhanded play, the backstabbing. But does it really have to be this way? It is only when we learn to focus on our own game that we can progress to new heights of self-satisfaction in our career journey.

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When You Find THIS, Your Career Will Take Off.

Finding clarity in your career is no easy task. For me (and most professionals) it is a never ending journey of self-discovery and reflection. Learning to accept the things you do like, and those you don’t, and then having the courage to course-correct where you need to in order to find that state of flow can take years. This is how I realised I’d been playing the wrong side of the real estate fence for way too long.

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BUSINESS, CAREER, REAL ESTATE LIFE Wendy Russell BUSINESS, CAREER, REAL ESTATE LIFE Wendy Russell

Why I Snubbed The Franchises And Became An Independent Agent

The decision to work under a franchise or go out one your own as an independent agent will heavily determine the course of your career as an agent. Before you make the life-changing choice, consider your options carefully. There are pros and cons on both sides of the fence and this post will explain how I came to make my decision (3 times).

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BUSINESS, CAREER, REAL ESTATE LIFE Wendy Russell BUSINESS, CAREER, REAL ESTATE LIFE Wendy Russell

Why The Real Estate Industry Is Obsessed With GCI

For as long as business has been around, we have been benchmarking our view of success in direct correlation with how much we earn. The more we make, the more successful we are considered. Yes, there is truth in this, but as independent women we must create our own personal reference points for what success means to us. Because success can be anything you want it to be.

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