My Journal.

Let’s go behind the scenes into my life as an independent agent and solo businesswoman. (The 2.0 version who no longer believes in hustle culture!)

This is where I’m sharing all the juice - insights, business advice, career tips, lifestyle hacks and personal stories collected over two decades of life as a real estate professional and self-confessed introvert.

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REAL ESTATE LIFE, BUSINESS, CAREER Wendy Russell REAL ESTATE LIFE, BUSINESS, CAREER Wendy Russell

Asking (and getting) Share-Worthy Testimonials

Trust and credibility are BIG bikkies in real estate. Bottom line: If you can’t build trust, you won’t win business and your real estate career will be short-lived. So how do you prove your credibility in a way that people believe you, especially if you’re just starting out? The answer is testimonials. Here’s a breakdown of how I go about asking (and getting) a client review so I’m constantly building trust and authority in my space.

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REAL ESTATE LIFE Wendy Russell REAL ESTATE LIFE Wendy Russell

How I Mentally Prepare For An Auction

Getting ready to bid at auction isn’t just about having your paperwork in order and deciding on what you’re going to wear. There’s a whole other mental prep that should be taking place if you want to perform at your best. This post shares my pre-auction routine for getting in the zone to show up as my best professional self at auction.

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CAREER, REAL ESTATE LIFE Wendy Russell CAREER, REAL ESTATE LIFE Wendy Russell

How To Win Clients When You’re The Underdog

Starting out in real estate, business, or any career when you're fresh faced is challenging to say the least. Without runs on the board, how do you prove to a potential client that You are the best choice for them? This post explains how I played the Underdog card to my advantage when I was the new kid on the real estate block, and gives you 4 concepts to adopt to start attracting and winning business now.

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CAREER, MONEY, REAL ESTATE LIFE Wendy Russell CAREER, MONEY, REAL ESTATE LIFE Wendy Russell

Why The Industry Is Obsessed With GCI And Why You Shouldn’t Be.

For as long as I have worked in real estate, our industry’s obsession with GCI or gross commissions earned has irked me. Why is it that to be considered a success in real estate, one has to close the most deals at the highest values? It’s time we recognise ethics and client satisfaction just as much as we validate earnings.

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